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Ad Creation /
Creatives

  • Optimized ads for all
  • For all online advertising platforms
  • Planning, creation and optimization
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    Ad Creation and Social Ads Agency - Our Services

    Setting up an ad is something anyone can do these days, thanks to tools like Facebook Ads Manager or LinkedIn Ads. However, getting a really good, profitable ad up and running is rocket science for many.

    If you are having problems getting your ads up and running, you are not alone! We heroically support a large number of clients in the professional planning and implementation of their ads. This includes all imaginable possibilities, starting with the basic social media strategy, through social media ads, ad creatives, the writing of ad copy, to video advertising. We are also happy to take on general content marketing or the creation of videos for you.

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    What are Ad Creatives?

    Above we briefly talked about ad creatives. In case you haven't heard of them, here's a quick definition: a creative is, simply put, an ad that is displayed on another website, or within an app.

    These ads can be of various formats. Most often, they are videos or photos, but audio files and other formats are also possible. If you're on the popular social networks like Facebook, Instagram, or TikTok, you've probably seen a few Creative Ads.

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    Social media strategy 😀

    We are happy to support you with a variety of services in the context of ad creation. Before actually setting up an ad or an ad creative, however, the marketing strategy should always be worked out.

    Especially with social media ads, we recommend that you develop a sustainable strategy as a first step. We are happy to advise you in this process, or take over the entire process so that you do not have to worry about anything else. In order to develop a grandiose social media strategy for you, we approach the project by developing concepts and strategies with the help of design thinking processes.

    Especially with social media ads, we recommend that you develop a sustainable strategy as a first step. We are happy to advise you in this process, or take over the entire process so that you do not have to worry about anything else. In order to develop a grandiose social media strategy for you, we approach the project by developing concepts and strategies with the help of design thinking processes.

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    What is Design Thinking and how does it work?

    Design thinking is an intuitive process that is based on the natural way designers think and work. Since social media ads and strategies are also centrally about creative processes, this approach can also be applied well here. We would like to briefly explain the steps in which we develop our social media and ad creative strategies with the help of design thinking.

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    Understand

    In the first step, we need to understand your explicit concern or problem. What specific marketing goals do you want to achieve strategically and with the help of ad creatives? What is the target audience we want to reach with the campaign? How much budget and time are available for the whole project?

    Observe

    Then, once we've answered these questions, we'll turn our attention to the audience and solutions that have already emerged in the world of social media. What ads are your competitors currently playing out? How successfully are they running? On which platforms are the ads set up? Why exactly are these ads working so well? For now, we're just trying to observe and collect. Our goal is to build empathy and understanding for your target group.

    Define point of view

    Now we continue with the compilation of our own point of view. The answers to the previously posed questions are now compiled. On this basis, we build our first draft strategy. We now have a target group and the insight into how we can reach them, as well as what content is needed to do so.

    Creation

    We then need concrete ideas for our strategic approaches and how these can be implemented. This also includes specifications for preliminary ad creatives.

    Prototype

    We develop the first concrete solutions for ad creatives within the framework of the developed social media strategy in the fifth step. What matters now is whether we have done good preliminary work beforehand. Coming up with prototypes should now be easy. Mind you, the prototypes do not have to be final and finished ads.

    Testing

    Finally, we need to test your ad prototypes in a real-world environment. Only after we've collected and analyzed actual data can we determine which ads are working well and which are not. We keep and develop your ads that deliver the best results.

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    The Ad Creation Process

    Once the target audience is defined, the marketing strategy is in place and the type of content and ad types for the different platforms have been selected, we take care of the ad creation process for you.

    The creation of ads takes place in a total of four steps. First, we establish the specific advertising objectives, including ad budget, that match your target audience and target market. Then we use the most suitable ad creatives for your campaign, which we then set up. Once the campaign is running, we collect data that we can then evaluate and analyze.

    The creation of ads takes place in a total of four steps. First, we establish the specific advertising objectives, including ad budget, that match your target audience and target market. Then we use the most suitable ad creatives for your campaign, which we then set up. Once the campaign is running, we collect data that we can then evaluate and analyze.

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    List of your specific advertising goals

    You've decided to advertise on social media and your overall online marketing strategy is in place? Fabulous! Then let's start implementing your ad creations.

    In the first step, we have to take care of your specific advertising goals. In other words, how many people in your target group do you want to reach? You would certainly answer "as many as possible". Accordingly, your advertising budget for the PPC auctions on Facebook, Instagram and Co. must be high. What is possible here and what you can adjust to, we can look at a joint conversation.

    Other questions regarding goal setting concern KPIs such as: What click-through rate and what completion rate do you want to achieve with the campaign? From this, we can derive and set concrete objectives for your ads.

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    Selection of concrete Ad Creatives

    The specific ad creatives, whether video, audio or image ad formats, should now be selected. Ideally, initial tests have already been carried out in the design thinking process, so that some ad creatives for the campaign are already available.

    Set up and live activation of the campaigns

    Then, in the third step, we can take care of setting up the campaign. We know the ad managers of all common platforms. Whether Facebook/Instagram, LinkedIn or Google/YouTube, we set up the campaign for you and set up the ads.

    Afterwards, we'll show you how to get an overview of your current campaigns and which metrics you should keep an eye on. Then we launch your campaign on the selected platforms. After the final live placement, we collect data and observe how the first results turn out.

    By the way: Don't worry if the results are not outstanding at the beginning. After the first live run, the campaign has to start and we will optimize and adjust it bit by bit. The better the ad creatives have already been tested and selected in advance, the better results we can expect in the beginning.

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    Evaluation and analysis of the measures

    Finally, we regularly evaluate the campaign data. To show you the results of the campaigns, we send you a monthly report that contains all relevant data and key figures for your campaign. This gives you a continuous overview of your running ads.

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    Frequently Asked Questions about 
    Ad Creation & Creatives - FAQ

    Why are Happy Heroes your right partner for advertising?

    The Happy Heroes team has been working as an online marketing agency for many years. Especially in the area of ads and ad creation we are specialized, so we can support you with our experience in the whole process. Starting with the strategy planning for your ads, over the development of working ad creatives to the campaign implementation and evaluation, we can support you.

    Furthermore, as part of the international Happy Horizon Group, we are able to draw on a large network of marketing specialists to meet any challenge.

    We also offer you full transparency in all our prices and services. Monthly reports are included in our service, as well as regular consultations, at your convenience.

    Oh, and if you are still looking for an agency for ad creation, feel free to contact us. We offer you a free initial consultation, in which we can clarify all your questions.

    Why are social ads so popular with businesses?

    Social media ads are one of the most profitable forms of advertising in today's digital world. Many companies rely on this form of online marketing to profitably reach their target audience. Depending on the network, it can be used to target others.

    While Facebook Ads are aimed more at adult, older target groups, young adults can also be addressed via Instagram. TikTok Ads are ideal for a particularly young clientele. The average age on this platform is below 25. Finally, there are also the job-related networks LinkedIn and XING. Here, ad creatives that relate to B2B products and services are particularly suitable.

    Another major advantage of social ads is the expected campaign reach. Facebook alone has almost three billion users worldwide in 2021. All popular socials offer advertisers the opportunity to leverage a gigantic reach. Last, but not least, this is possible with a high degree of accuracy. Social networks collect a lot of user data, making it possible to target ads precisely.

    How do social ads work?

    Social ads work in such a way that a suitable creative ad with a product or advertising message is displayed to the appropriate target group within the social network. As advertisers, we take advantage of the fact that social networks provide us with a high reach and precise targeting. However, the whole thing is not free. As a rule, we pay in return for every interaction that our target group makes. These interactions can be clicks or impressions, for example.

    How expensive is the service of Ad Creation?

    As an online marketing agency, it costs us some time and work to get really profitable ad creations up and running. However, we can't give exact figures for the prices at this point, because the costs can vary greatly depending on how extensive the project is. However, we will be happy to advise you on our professional ad creation service.

    Where can I make an appointment?

    Are you interested in ad creation and creative? You are looking for a professional online marketing agency for the topic of ads on social media? Then you've come to the right place! Here you can make an appointment for a first consultation.

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    Why Happy Heroes?

    Happy happy guarantee
    With honest and transparent compensation, individual contract terms and no hidden costs, your risk remains manageable when you hire us.
    Your success is our goal
    A return on investment (ROI) of 2x, 3x, 4x is not uncommon with our campaigns. For us, only your maximum performance counts.
    10 years of online marketing experience
    We have been managing online marketing projects for well-known companies for 10 years and have set up hundreds of successful campaigns.
    International marketing group
    We are part of the international Happy Horizon Group and thus have a strong partner network at our side.
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    Of course you have questions and need more information. Just send us a message and we will get in touch with you.

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